Goodwin states music videos do not follow traditional
narrative analyses. He states that the ar artist is used as the narrator as well as the character.
He also states repetition is
used a lot in videos for familiarity.Often a song is placed without the
video example on the radio therefore if it is catchy it would be remembered and audience would want to find out the artist and buy the product.
He names three different ways which music videos work to promote a song
Disjuncture is where the meaning of the song is ignored and the video displays something completely different
Illustrate is where the actual meaning of the song is shown visually
Amplification is wh a video has something to do with the lyrics and also adds new meaning to the lyrics
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