KIM
A brand new pop artist on the scene with her brand new single After Light!
Similar artists?
The most similar artist that we've seen to Kim would be Rita Ora, Jessie J and AlunaGeorge. All of these artist have a pop element to their music, AlunaGeorge is a great example of that as our song choice is sung by her.
Costume
The get up the Kim 'rolls' in would be #swaggy... Well, that sure was something. Kim, dresses up according to latest fashion trends, especially the arrival of the 'hipster' look which goes amazingly with the locations in her new single After Light. Also, the use of her trendy looks allows Kim to relate back to her targeted audience which would be of 12 - 19 and mainly of a female audience which are all usually trendy and following latest music icons
Connecting?
Kim's image as a singer as well as a fashion icon will help connect with a wider audience. Also, her being in the pop industry allows her to connect to a wider audience as pop is a favourite genre of many people and is one of the top 10 genres within music.
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