Vernalis' watches music videos to understand the use of camera and editing throughout which she understood that editing was used more than in films. Both these components add to the effect of the video to emphasise it, mainly through cutting to beat.
The rule of continuity is used in TV shows which music videos don't really follow, this allows the audience feel as if they are part of the performance. Jump cuts are probably the most popular within music videos as they're used to keep the structure and entertaining within the video also due to how short music videos usually are. Also, the camera may be used to move in time with the music, follow or track etc. to add to another effect such as movement or distortion. Transitions and effects are used to keep the structure of the music video aswell as keeping the audience drawn in to the music video. Base track (master shot) is used to reinforce the structure of the music video.
Wretch 32 - Unorthodox
This music video follows the rule of camera moving in time with the music and the use of base tracks.
Zedd ft. Hayley Williams - Stay the Night
This music video follows the rule of transitions and effects as well as using jump cuts continuously.
No comments:
Post a Comment