Our artist look is inspired by many artists, both British and American. From the Americans we have Rihanna and Katy Perry, from the Brits we have Jessie J and Rita Ora. All of which have worked within the pop genre. The looks that all of these artist have are all bold, striking and statement looks, usually following trends which are relevant now (hipster) or setting their own trends reflecting back to the music videos. Kim (our artist) will follow trends mainly the 'hipster' look and have an urban look.
Katy Perry is a motif herself. The use of her is significant as her as an individual, she is used on her covers and music videos. This is also relevant to Jessie J as she follows the same motif.
Rita Ora follows a motif of red within her music videos and covers, the use of red shows her power as well as her being a sexy diva! This is also relevant to Rihanna as she has the same motif as well as being a motif herself.
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