Pitch - Initial idea

So we have this idea of creating the music video based in the evening, so perhaps around about 6 PM 7 PM or even later. We found this is the best way seeing as the title of the song is Afterlight therefore it makes sense. When listening to the song it kind of gives off an urban atmosphere and that the video if made would be quite youthful and aimed at lates teens and so on.

In our make of the video, Kimberly will be acting as the main performer and the rest of us will be in the orher shots playing the roles if young teenagers. Kimberly will have at least four base tracks, with the use of editing we will be able to combine the base tracks  together as well as shots of the extras to make the video.

So in the video what Kimberly will be doing is perhaps walking through a tunnel and while she is  walking she'll tracked with the camera. We'll be using full body shots mainly so as well as the artist is seen the sort of atmosphere that we're trying to give off comes across through the shots as well  the audience are able to see the background see the lights in the video and understand the concept.

The other actors in the video are supposed to be also walking perhaps through a tunnel or just a street. Our aim is to be portraying young girls and boys walking down the streets of London having fun and we think with our choices of settings costume and location will be able to achieve that. Main  props  will be items such as sparklers, glow sticks  and other objects with which give off light. We chose these rarher than other props simply because we thought it'd match the song title.

So apart from the fact we chose to plan the music video based on the title for the  song. What was also another inspiration were previous music videos. Though our song genre is eletro we still searched in other genres and looked at the music videos which we found inspiring. A specific music video I could use as a reference to this would be Bridget Mendler - Ready or Not. The song is in a completely different genre yet the video portrays the same concept as what we're trying to achieve. Another example could be Proffessor Green - Remedy, this music video shares many of the ideas that we've come up with e.g. Base tracks  of the main artist, shots of people having fun, being based in the dark and the whole music video giving off an urban feel.