Planning - Audience profile

Name: Fahima   
Age: 17  
Gender: Female  
Ethnicity: Bengali
 

Fahima is a full time school student who lives in East London with her parents, 2 sisters and a brother. She currently has a part time job in Tescos which involves her staking shelves, taking deliveries and working on tills and yes you guessed it, she mainly shops in Tescos too as it is convenient and she gets discount (I never told you that). In her spare time she usually likes listening to music, drawing, going out with friends, usually cinemas or bowling with friends. Metro is the main newspaper she would 'bother' to read and for magazines it would be Vogue as she'd like to live the luxurious lifestyle. This being said she likes to shop in high street stores such as TopShop, New Look and H&M and sometimes she likes to splurge out a little and spends her money else where such as John Lewis or Selfridges for brands such as DKNY and Chanel. Which is funny considering she takes the bus usually whilst shopping, according to her buses are very, very, very 'convenient'. Her go to gadget which she literally can't live without is her iPhone and with her headphones on she could go on for ages with her favourite drink; Coke. Fahima's ideal holiday would be to fly over to New York or France mainly for the designer stores whereas, for relaxing she'd really enjoy a trip to Rome or Morocco so she could let off some steam, enjoy the beautiful scenery and soak up some rays. Finally, Pop is Fahima's favourite genre mainly due to Pop music videos having luxurious lifestyles as well as the beat almost always gets her into a 'grove' or a 'rhythm'.