Pitch - Theory

Theory

Our Music Video Will Follow Goodwin's theory on Music Videos : 

The music video will be amplification as we have shots of the artist singing in different locations.The music video will be filmed at night time which links to the title of the song 'After light' . The locations will help to establish the genre which is Pop as we are filming in urban places which represent youth such as, south bank skate park and Bow Art Lane, these locations also help to establish the key theme/motif which is 'Lights' .This will create a busy atmospheric feel which will go with the upbeat and fast pace of the song. We will add more in depth meaning to the lyrics without contradicting the song's original meaning. 

The artist KIM will be the narrator and participant in the music video, her image plays a big role in the music video as it is also a brand & motif creating authenticity. Repetition is important in our music video as the artist and her image, the props and costume are reoccurring from her album cover to the video, it is important because it becomes memorable and appealing to the audience. Another reason why repetition is important is so audience gets familiar with the artist.